Thinking about upgrading your XC whip with a new-and-improved RockShox SID? This is your chance to own a piece of history.
In a nod to the Beijing Olympic venue, RockShox commissioned a celestial Chinese dragon graphic and sent 15 of these SID World Cup forks to its sponsored Olympic athletes. With a handful left over, the folks at SRAM have decided to sell the forks to the first 12 Olympic wannabes who send an email to SID@SRAM.com with "I WANT THAT FORK" in the subject line.
The company doesn't normally sell its Avid, RockShox, SRAM or Truvativ goods online, but it's making a special exception in this case. And this is no Bike Nashbar blowout—it's a one-time opportunity to get a custom graphic, limited-edition RockShox SID World Cup fork for the same suggested retail price of a standard World Cup—$1,075—and that includes shipping.
It's a chance for SRAM to offer something special to the masses, but also for the company to test the waters and gauge how much interest there is in special-edition graphics.
In recent years SRAM has worked with JDK Design, the pioneering marketing and design firm with a client list that includes heavy-hitter companies such as Burton snowboards, Giant bicycles, Nike and Patagonia, just to name a few. SRAM already has stepped up its game with custom Totem fork graphics designed by illustrator Pete Fowler and riders should expect more outside-the-box graphics from SRAM's Chicago brain trust.
More details on the one-time fork offer are available at SRAM.com.
Thursday, January 15, 2009
Hendak memiliki 2008 Olympic edition Rock Shox SID World Cup fork? Hantaq email kepada SRAM di SID@SRAM.com dengan tajuk "I WANT THAT FORK" sekarang! Mana la tau kut ada rezeki, Maka anda antara 12 yang bertuah untuk diberi keistimewaan dan peluang membeli fork yang ada Chinese dragon graphic pada $1,075 (including shipping).
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